BEAUTIFUL PEOPLE (JP) at Lazzari Store
Beautiful people was launched in 2007 by designer Hidenori Kumakiri. The debut collection was mixed haute-couture with casual and showed Kumakiri’s ability to bring together extremes in a balanced manner. It featured military items using 100% silk chiffon fabric, and “vintage denim” with details replaced by embroidery. This mixture of haute-couture and casual still sets the tone for the brand today.