Golden Goose Deluxe Brand
The combination of Francesca Rinaldo’s and Alessandro Gallo’s creative spirit created Golden Goose Deluxe Brand, the Venetian company characterised by handcrafted yet avant-garde products. Supported by a highly selective communication and positioning strategy and in less than twenty years, Golden Goose Deluxe Brand, or GGDB for short, has managed to create a complete lifestyle for its customers, by offering a collection consisting in accessories, clothes and shoes. Their products combine a refined and modern style with vintage details, and are inspired by the Italian tailoring tradition. Their signature is an elongated star as a comet that appears in most of the GGDB clothing items and footwear, such as sneakers and normal shoes.
The brand, with single-brand stores all around the world, has more than 80 garments online at LazzariStore, among which sneakers, clothes and accessories, and on some of them you can get quite attractive discounts, too. The careful pairing of details such as the brand’s icons (the star and the stylized flag) creates a modern and sophisticated lifestyle, influenced by the founders’ strong connection to Venice, which is a major source of inspiration for them.